Does a 90 - 95% substance reduction rate mean that Ploom X Advanced is safer than cigarettes?

90-95% reduction on average in 9 toxic substances*.

Ploom X Advanced is our innovative heated tobacco product, which we believe has strong potential as a reduced-risk product compared to smoking cigarettes. Ploom X Advanced shows, on average, a 90-95% reduction in the levels of 9 constituents recommended by the World Health Organization (WHO) for reduction in cigarette smoke.

IMPORTANT: THIS DOES NOT MEAN THAT USE OF Ploom X Advanced IS SAFE OR ELIMINATES HEALTH OR ADDITIONAL RISKS ASSOCIATED WITH TOBACCO USE. NO TOBACCO PRODUCT IS SAFE.

* Based on available machine-measured data comparing 9 harmful constituents recommended for reduction in cigarette smoke by the WHO measured in smoke of a standard reference cigarette (1R6F) and the vapor from Ploom X Advanced.